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On 30 April 2007 the UK insurance landscape changes forever as Cornhill Insurance becomes Allianz... Allianz Cornhill becomes A

The process of aligning the brand to that of the company's parent, Allianz SE, began in 2003 when the company added the 'Allianz' brand name to that of 'Cornhill' to become 'Allianz Cornhill'.

The consumer facing brands, Cornhill Direct and Petplan, will remain as both the brands continue to have considerable levels of awareness and value amongst the UK general public.

Allianz Insurance chief executive, Andrew Torrance, said: "I am sure this decision will be greeted as a natural extension of our brand strategy by our customers and business partners.

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admin – Mon, 2007 – 04 – 30 11:00